Japan’s Toy Market Thrives on Adult Demand Despite Declining Birth Rate
Products | 16 Sep, 2025
Japan’s toy market hit a record ¥1.1 trillion in 2024, driven by adult consumers amid a declining birth rate. Nostalgic items, plush toys, and collectibles are popular among childless households. Social media and emotional appeal fuel demand, prompting manufacturers to innovate. Play is now embraced as lifelong self-expression.
Beyond Infinity: Toy Story Soars at Tokyo Skytree
Business | 18 Jul, 2025
Tokyo Skytree celebrates Toy Story’s 30th anniversary with a sky-high tribute from July 17 to October 31, 2025. Featuring immersive zones, themed café treats, exclusive merchandise, and nighttime light shows, the event blends nostalgia, animation, and architectural wonder into an unforgettable experience. Full details are available on the Skytree website.
Clay Play: The Timeless Medium Shaping Young Minds
Products | 17 Jul, 2025
Clay modeling offers powerful benefits for early childhood development, enhancing fine motor skills, cognitive planning, emotional regulation, and social interaction. As a sensory-rich, versatile material, clay promotes creativity and learning across global educational settings. Safety standards remain key to ensuring children explore and grow through clay play in a healthy environment.
Flying Rings & Fading Wildlife: Lessons from the Welsh Coast
Products | 8 Jul, 2025
Discarded plastic flying ring toys have posed serious dangers to seals along the Welsh coast, with several animals found injured or trapped. Local authorities have introduced voluntary bans, while conservation groups urge responsible disposal. Toy packaging could include environmental reminders to help prevent future harm.
Hasbro Relocates Toy and Board Game Headquarters to Boston Seaport
Business | 15 Sept, 2025
Hasbro is relocating its toys, board games, and licensing headquarters from Rhode Island to Boston’s Seaport District by 2026. The move supports its “Playing to Win” strategy, aiming to boost innovation and talent acquisition. This shift follows restructuring efforts and reflects Hasbro’s evolving approach to global toy industry leadership.
China's New Toy Showrooms: A Game Changer for Buyers and Manufacturers
Business | 6 Nov, 2024
In recent years, the toy industry in China has seen the introduction of a promising new business model, with some companies beginning to transform into expansive local showrooms designed to cater to buyers. This innovative approach holds great potential and is gaining traction, particularly in regions like Shantou, where several of these venues have been established.
Powering Play with Caution: Battery Ride-On Toys Under the Spotlight
Products | 9 Jul, 2025
Battery-powered ride-on toys are transforming outdoor play with their realistic features and tech appeal. But growing popularity brings sharper focus on safety, regulation, and sustainability. As the global market expands, parents and industry players alike must navigate evolving expectations to ensure ride-ons remain safe, responsible, and engaging for young users.
From Toy Box to Art Wall: A Second Life for Plastic in Asia’s Greenest Public Art
Business | 6 Jul, 2025
Singapore’s SG60 mural, created from 147kg of reused plastic toys, showcases a bold fusion of sustainability and national pride. Crafted by over 5,000 preschoolers, the vibrant installation at Promenade MRT Station highlights Asia’s growing circular economy and inspires a new generation to view waste as a resource for creative transformation.
Blind-Box Toys Under Fire as China Signals Stricter Oversight
Business | 23 Jun, 2025
China’s blind-box toy market is facing scrutiny after a national media outlet called for stronger safeguards to protect minors. The resulting stock dip for industry leaders signals growing regulatory concerns. With rising pressure for ethical marketing, toy brands may soon need to adapt their strategies to maintain market trust.
Choosing Smarter: What the Best Toys Have in Common
Products | 20 Jun, 2025
Want to raise happier, more creative kids? Experts say the secret might be in the toy box. Discover why simple, sensory-rich, and open-ended toys are outperforming flashy tech in child development. Learn what makes a toy truly powerful—and how less can inspire so much more. Smart play starts here.
Japan’s Toy Market Thrives on Adult Demand Despite Declining Birth Rate
Products | 16 Sep, 2025
Japan’s toy market hit a record ¥1.1 trillion in 2024, driven by adult consumers amid a declining birth rate. Nostalgic items, plush toys, and collectibles are popular among childless households. Social media and emotional appeal fuel demand, prompting manufacturers to innovate. Play is now embraced as lifelong self-expression.
Diving into the blind box culture in China and beyond
Business | 8 Jan, 2025 | Written by: Anson Ng
Since the inception of the Molly series, blind boxes have captivated consumers globally, combining excitement and collectability. This article explores the cultural and economic aspects, highlighting how blind boxes are set to bloom at the beginning.
How IP collaborations are redefining the toy market in Southeast Asia
Business | 14 Jan, 2025 | Written by: Anson Ng
Discover how the frenzy for IPs is transforming Southeast Asia’s toy market. Learn how brands like Pop Mart and MINISO leverage franchises to create immersive experiences and drive sales, all while navigating fierce competition and licensing costs.
Powering Play with Caution: Battery Ride-On Toys Under the Spotlight
Products | 9 Jul, 2025
Battery-powered ride-on toys are transforming outdoor play with their realistic features and tech appeal. But growing popularity brings sharper focus on safety, regulation, and sustainability. As the global market expands, parents and industry players alike must navigate evolving expectations to ensure ride-ons remain safe, responsible, and engaging for young users.
From Toy Box to Art Wall: A Second Life for Plastic in Asia’s Greenest Public Art
Business | 6 Jul, 2025
Singapore’s SG60 mural, created from 147kg of reused plastic toys, showcases a bold fusion of sustainability and national pride. Crafted by over 5,000 preschoolers, the vibrant installation at Promenade MRT Station highlights Asia’s growing circular economy and inspires a new generation to view waste as a resource for creative transformation.
Discover the Magic of Play with Imaginland
Asia Brands
Welcome to Imaginland, where the wonders of imagination come alive through our enchanting range of pretend play toys. Our brand is dedicated to inspiring curiosity and creativity in children, offering them the tools to explore endless possibilities. With Imaginland, every child can become a master chef, a compassionate doctor, or anything they dream to be.
How IKEA’s Orangutan Plush Became China’s Latest Viral Sensation
Products | 10 Jun, 2025
IKEA’s DJUNGELSKOG orangutan plush has gone viral in China, with young adults treating it like a “child” in humorous social media posts. This unplanned trend highlights shifting cultural norms and IKEA’s accidental marketing brilliance, showing how consumer-generated content can turn an ordinary toy into a powerful symbol of modern identity.
How IP collaborations are redefining the toy market in Southeast Asia
Business | 14 Jan, 2025 | Written by: Anson Ng
Discover how the frenzy for IPs is transforming Southeast Asia’s toy market. Learn how brands like Pop Mart and MINISO leverage franchises to create immersive experiences and drive sales, all while navigating fierce competition and licensing costs.
Weighted Stuffed Toys Banned from U.S. Carry-On Luggage Says TSA
Products | 1 Jul, 2025
A new TSA policy bans weighted stuffed toys from carry-on luggage on all U.S.-bound flights, citing security concerns. Families are encouraged to plan ahead with alternative comfort items. The toy industry may begin considering TSA-compliant designs as travel considerations grow more relevant for sensory and comfort-focused products.
Parenting in the AI Age: Should We Trust Robots With Our Kids’ Emotions?
Products | 27 Jun, 2025
Emotionally intelligent toys are redefining how children experience play and connection. While these AI companions can support emotional development, their role shouldn’t eclipse real human interaction. Parents play a vital role in guiding healthy relationships—with people and with technology—ensuring that empathy begins at home, not just with a chip and code.
Injection Molding: A Timeless Technique in Toy Manufacturing
Factory
Injection molding remains a cornerstone in the toy manufacturing industry, celebrated for its efficiency in producing high-volume, precision-molded components. This technique is crucial for maintaining quality by ensuring precision and uniformity in each toy part, significantly reducing defects and enhancing durability.
Small Makers, Big Leap: How India’s Toy Safety Rules Empower Micro-Manufacturers
Products | 18 Jun, 2025
India’s toy safety regulations, led by the Bureau of Indian Standards, have empowered micro-manufacturers through relaxed compliance, training, and certification support. This inclusive approach has fueled growth, innovation, and export readiness—turning small players into global contenders. A case study in how smart regulation can drive industry transformation from the ground up.
China’s Toy Supply Chain: Too Big to Replace Overnight
Business | 3 Jul, 2025
China’s toy supply chain, built over decades, remains unmatched in scale and integration. Despite new trade incentives favoring Vietnam, relocating production isn’t simple. The toy industry’s complexity—diverse materials, tooling, and compliance—makes China irreplaceable for now. Smart buyers will diversify gradually while respecting China’s entrenched manufacturing advantages.
The 90s Mini 4WD Craze: Racing into Childhood Memories
The 90s Mini 4WD Craze: Racing into Childhood Memories
In the 90s, Mini 4WD racing cars turned kids into mechanical masterminds—or at least made them believe they were. Fueled by anime like Let’s & Go!!, children became obsessed with tuning motors and swapping rollers, only to watch their car fly off the track spectacularly. Though the craze faded, nostalgia (and adult money) keep the passion alive today!
Hot Wheels x Maje: A Fusion of Speed and Style
Products | 4 Jun, 2024
The Hot Wheels x Maje collaboration blends the thrill of motorsport with high fashion, creating a unique capsule collection that reinterprets racing aesthetics through a luxury, street-style lens. As toy brands enter the fashion world, this crossover highlights the growing influence of nostalgia and pop culture in contemporary apparel trends.
E-commerce Giants and Their Influence on China's Toy Market
Business | 28 Oct, 2024
E-commerce giants have had a profound influence on China's toy market. By offering competitive pricing, leveraging data analytics, promoting local brands, and utilizing high-quality video content, they have reshaped consumer behavior and market dynamics. As the e-commerce landscape continues to evolve, it is clear that these giants will remain key players in the future of China's toy industry.
Rare Mint-Green Labubu Statue Auctioned for 1.08 Million RMB (~USD 150k) in Beijing
Products | 12 Jun, 2025
A mint-green Labubu statue, the only one of its kind, was auctioned in Beijing for 1.08 million RMB (approx. 150,000 USD). Created by Kasing Lung and produced by Pop Mart, its sale highlights the rising status of designer toys as high-value collectibles, reflecting China’s growing global influence in the toy industry.
What to Look for When Choosing Squeeze Toys for Kids
Products | 9 Jun, 2025
When choosing squeeze toys for kids, parents should check for durability, material safety, and potential hazards. PU foam and fill-in toys may pose choking or leakage risks if poorly made. Avoid strong chemical odors, choose trusted brands, and read reviews for safety concerns. Simple checks help ensure safe and enjoyable play.
The Rise of Limited-Edition Toys & the Role of Secondary Markets
Business | 2 Jun, 2025
Limited-edition toys have become a major force in the global toy industry, with skyrocketing resale prices fueling demand among collectors and resellers alike. As exclusive releases gain popularity, manufacturers must navigate the balance between scarcity and accessibility. This article explores how resale markets shape consumer behavior and influence industry trends.