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RAY | The Entertainer Christmas Advert 2024

Business | 22 Nov, 2024

The Entertainer has launched a fun and heartwarming Christmas advert featuring Ray, a fluffy and colorful plush toy with a unique charm.

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Double 11 Trends: Moving Beyond Price to Focus on Quality and Service

Business | 12 Nov, 2024

This year's "Double 11" shopping festival in China once again sparked a shopping frenzy, with media estimates suggesting total sales exceeded 800 billion RMB. However, beyond these impressive sales figures, what truly deserves attention is the shift in e-commerce platforms from a sole focus on price competition to an emphasis on product quality and service. This transformation is undoubtedly a welcome development.

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Navigating Typhoon Days in Hong Kong

Business | 14 Nov, 2024

With Typhoon Toraji affecting Hong Kong, the city confronts familiar challenges posed by such weather events. Businesses may consider adopting flexible work arrangements to ensure employee safety and maintain productivity. This approach minimizes the stress of commuting during adverse conditions, highlighting the importance of resilience in this dynamic urban environment.

Dining Diplomacy: Navigating Business Culture in China

Business | 13 Nov, 2024

In the realm of Chinese business culture, dining holds a special place as a vital component of relationship-building and hospitality. For those visiting China for professional purposes, understanding the cultural significance placed on meals can offer invaluable insights into forging successful business connections.

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Canton Fair: How AI is Transforming Playtime in the Toy Sector

Business | 5 Nov, 2024

The 136th China Import and Export Fair, renowned globally as the Canton Fair, provided a comprehensive view of the evolving landscape of China's toy industry. Hosted in Guangzhou from October 15 to November 4, the fair's "Toys and Baby Products" section stood out with its 53,000 square meters of exhibition space and participation from 1,357 exhibitors. This year, the focus was on how technological advancements, particularly in artificial intelligence, are reshaping toy manufacturing and design.

Canton Fair: Market Expansion and Sustainability in China's Toy Industry

Business | 5 Nov, 2024

The Canton Fair not only showcased technological innovations but also emphasized China's expanding reach into new markets and a growing commitment to sustainable practices in toy manufacturing. This dual focus reflects the industry's adaptability and responsiveness to global trends and consumer preferences.

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Toys"R"Us Reimagines Retail with New Store Opening in Chicago

Business | 1 Nov, 2024

As Toys"R"Us embarks on this new chapter, it faces the challenge of engaging children accustomed to digital play. Yet, the brand's commitment to creating a unique and interactive shopping experience positions it well for success. The return of Toys"R"Us not only signifies a resurgence of a beloved brand but also serves as a testament to the enduring magic of toys and the joy of play.

Customer Nostalgia: The Emotional Connection to Toys"R"Us

Business | 1 Nov, 2024

The reopening of Toys"R"Us at Harlem Irving Plaza in Chicago has reignited a wave of nostalgia, drawing in customers who fondly remember the iconic toy store as a staple of their childhood. This emotional connection is not just about toys; it's about reliving cherished memories and sharing them with a new generation.

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China's New Toy Showrooms: A Game Changer for Buyers and Manufacturers

Business | 6 Nov, 2024

In recent years, the toy industry in China has seen the introduction of a promising new business model, with some companies beginning to transform into expansive local showrooms designed to cater to buyers. This innovative approach holds great potential and is gaining traction, particularly in regions like Shantou, where several of these venues have been established.

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E-commerce Giants and Their Influence on China's Toy Market

Business | 28 Oct, 2024

E-commerce giants have had a profound influence on China's toy market. By offering competitive pricing, leveraging data analytics, promoting local brands, and utilizing high-quality video content, they have reshaped consumer behavior and market dynamics. As the e-commerce landscape continues to evolve, it is clear that these giants will remain key players in the future of China's toy industry.

Exploring the Online Toy Market: Why Chinese Parents Choose E-commerce

Business | 28 Oct, 2024

One of the primary reasons Chinese parents prefer to buy toys online is the unparalleled convenience and accessibility offered by e-commerce platforms. With busy work schedules and family commitments, shopping online allows parents to browse and purchase toys at any time that suits them, without the need to visit physical stores. This flexibility is particularly beneficial for parents in urban areas where commuting can be time-consuming.

BUSINESS

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